By Luka Markota, Director of Operations, iGP
We’ve Been Building With Purpose.
“Everything we said we’d do, we’ve done.”
Getting to this point took more than ambition. It took deep structural change. We rebuilt the engine while still driving the car.
One part of the story is the operational foundation – how and why we built it with input from across the business, to better support the teams and operators who depend on it. This transformation was built to deliver what operators actually need: faster onboarding, fewer blockers, and systems that scale with the business you’re trying to grow.
And we’re still evolving. At a time when user habits, platforms, and technologies like AI are rapidly shifting, our operations are designed to adapt and move with them.
Operational Change with Operators in Mind
It was clear early on that we had something strong and that the market was ready for it. We weren’t fixing broken parts; we were preparing to scale, bringing a solid product to operators who had been underserved by what was already out there.
We removed silos and aligned teams around outcomes instead of outputs. This was a reset, designed to absorb complexity, accelerate delivery, and keep performance high even as our client base grew rapidly.
Team Growth with Strategic Purpose
Effectiveness came from alignment. We had a strong foundation in place, with experienced people already driving progress. To further support our growth at scale, we brought in additional onboarding specialists, technical leads, and platform advisors.
This gave us greater capacity and technical know-how to align our efforts directly with operator success metrics: shorter time-to-market, frictionless launches, and responsive support with a structured handover to customer success teams to ensure long-term growth and continuity at iGP. It was a strategic expansion built to improve service, especially as operator needs evolve with more complex tech stacks and faster innovation cycles.
In parallel, we upgraded internal tech and tools to support this growth, allowing teams to work smarter, automate repeatable tasks, and collaborate across geographies in real time. Every operational decision was measured against a single question: does this make our operators faster, clearer, more in control?
Real-Time Intelligence, Not Guesswork
iGP Pulse is our answer to guesswork. Built for real decisions, not vanity metrics. It includes a real-time Management Dashboard that covers revenue, geolocation, product usage, and acquisition, and is backed by a filterable KPI Library. Operators don’t need analysts to interpret the data. It’s live, persistent, exportable, and built to fit into real workflows.
It reflects the next era of platform evolution where personalization, intelligent reporting, and actionable insights become the norm, not the premium. This is the kind of intelligence you can act on and an engine of clarity that operators can trust every day.
Delivery That Matches Our Vision
Features are only as good as the infrastructure behind them. That’s why we’ve focused on delivering fast, adaptable systems built to handle real-world demands, whether that’s crypto, omnichannel, or multi-market complexity.
Our crypto infrastructure was built from the ground up. The result is a Multi-Wallet system that supports automatic wallet creation at registration, crypto-to-fiat conversion, native crypto wagering, and full bonus compatibility for crypto players. Operators can manage limits, currencies, and promotional logic seamlessly. Everything is integrated into the iGP back office with no third-party patches, no workarounds. Clean, fast, and frictionless.
Just as seamless infrastructure matters in crypto, it’s as critical across channels. Omnichannel success comes down to consistency. When retail and online operations are connected, players enjoy a unified experience, and operators benefit from centralised management and unified data that improves decision-making across the board.
The iGaming Deck also matured significantly. We now offer over 10,000 games from more than 40 providers, average load speeds under 14 milliseconds, and operator dashboards for multi-brand oversight. For instance, features like Twist of Luck, our customisable engagement wheel, and Free Spins Campaigns allow for creative, scalable promotions with built-in analytics.
We supported this evolution with front-end flexibility. Templates like El Crypto and Cryptonite allow operators to go live faster with regionally tailored UX, gamification features, and advanced crypto compatibility. When your product team needs fast execution, iGP provide the toolkit.
Execution Over Promises
Operators are focused on performance. The iGaming Deck’s four-week onboarding timeline is real.
Our platform’s real-time reporting and modular architecture allow operators to run smarter, more responsive businesses. The back office offers control over promotions, segmentation, compliance, and localisation.
Our templates and widgets get brands live faster. Crypto-first architecture opens frontier markets. And dashboards like Pulse turn performance into control. This is what “built for scale” means – ambition backed by infrastructure.
Scaling with the Right Signals
Real scale means knowing which trends to chase and having the structure to keep pace.
Platform innovation has always been about pushing what’s possible. Today, we’re in another one of those inflection points, with mobile at full maturity, personalization at scale, and AI already shaping what’s next.
Our operators are already launching faster, running cleaner campaigns, and unlocking deeper data insights. Not because we promised but because our systems, people, and platform were built to make that possible.
If you’re an operator ready to move faster, cut friction, and scale withintent, this is your moment. iGP is already where you’re trying to go.
