Luka Markota, iGP’s Director of Operations, detailed operators’ needs, expressed how they bring their European expertise to Latin America, and pointed out that the platform of the future should be one where everything works together seamlessly.
What were the company’s goals for its participation at recent ICE Barcelona exhibition?
Our goal was simple: real conversations, not demo theatre. We wanted operators to clearly see how iGP delivers platforms that stay stable, controllable, and efficient long after launch. If people left with less operational stress and more confidence in scaling, we did our job.
Based on conversations with your partners and clients in 2025, what are operators really asking for?
Most operators are overloaded by fragmented systems and vendor sprawl. They want simplicity, speed to market, and control that doesn’t disappear six months in. Our response is a unified platform that reduces manual work and delivers real operational relief, not just technical promises.
Everyone talks about speed and scalability. What does that mean for iGP?
For us, speed without stability is just technical debt in disguise. True scalability means growing brands and markets through configuration, not constant redevelopment. The real difference shows after launch, where operational performance matters more than demo slides.
How is the company bringing its European expertise to Latin America, where many operators don’t know how to strengthen their platforms?
Europe has taught the industry hard lessons about compliance, reporting, and operational discipline. We embedded those lessons directly into the platform, giving LatAm operators a stronger foundation from day one. It’s about sustainable growth, not shortcuts that cause problems later.
Smart use of AI, automation, segmentation, and engagement, are some of the main trends the industry is showing right now. How to build the ‘perfect iGaming platform of the future’ and why iGP will be the ideal partner for operators to achieve a successful reality with more users and increased business?
The ‘perfect’ platform of the future isn’t about flashy tools; it’s about how seamlessly everything works together. AI and automation should reduce effort, not add layers. Our focus is building a strong core that turns innovation into measurable, everyday operational value, not overwhelm. We are working every day to make that a reality.
