CEO Jovana Popovic Canaki spoke exclusively with REVISTA CASINO Magazine, presenting iGP as a force shaping the next chapter of iGaming.
Innovation and Vision
1. iGP presents itself at SBC Summit Lisbon as a driver of the next wave of innovation in iGaming. What does “innovation” mean to you in such a rapidly evolving industry?
Innovation means building technology that solves real challenges and anticipates what operators will need next. At iGP, this defines our approach.
Our iGaming Platform is modular and engineered for configurable features and stability. iGaming Deck gives access to over 10,000 games with rapid integration and built in promotional tools. And just now with iGaming Lottery, we add a new vertical with secondary lottery, raffles, instant wins, insured payouts, and crypto ready play.
Global Expansion
2. Since its founding in 2016, iGP has grown to over 200 employees. What strategies do you consider key to consolidating operations in both emerging and established markets?
Our strategy balances global structure with local adaptability. In emerging markets, flexibility is essential, with regional payments, tailored content, and solutions that evolve with regulation. In established markets, priorities focus on compliance, uptime, and resilience, supported by our 99.97% uptime and modular architecture.
Also, regional expertise and cross market collaboration allow us to consolidate effectively while staying responsive to local conditions.
Technology and Scalability
3. You highlight speed and service as pillars of your platform. Could you tell us how these advantages translate into concrete advantages for operators?
We enable operators to launch seamlessly, with ready-made templates like El Crypto or Tropicana, or fully bespoke designs, and with advanced promotional tools. This helps brands seize every opportunity without delay.
Speed means acting on real time insights. Our Back Office and iGP Pulse dashboards give operators the ability to monitor performance, adjust campaigns, and resolve issues instantly.
Service is important. Our teams work proactively with operators to ensure integrations, compliance updates, and campaigns are delivered smoothly. These pillars shorten the distance between an idea and its execution.
Cryptocurrencies and Trends
4. iGP has integrated the cryptocurrency gaming experience as one of its priorities. What do you think will be the role of digital assets in the future of iGaming?
For many, crypto is part of daily financial life, and in iGaming it will enhance accessibility, loyalty, and global reach.
Our crypto solution reflects this future, offering seamless FIAT to crypto wallet transitions, automatic wallet creation, and bonus compatibility. Features like live tickers, two factor authentication, and privacy focused journeys appeal to high value players.
Digital assets bring speed, which is critical in the future of iGaming.
Personalization and Data
5. You talk about “localization with intelligence” and offering unforgettable experiences. How do you work with data analytics to adapt your solutions to the needs of each operator and player?
Localisation is most effective when driven by data. Our dashboards and reporting suite provide real time intelligence and front-end data across casino, sportsbook, payments, and campaigns. Operators can use this to tailor offers, optimise lobbies, and design promotions that reflect regional patterns.
Our CMS then makes these insights actionable, giving operators full content control, from banners and menus to game lobbies and payment methods. They can adapt sites by region with translations, currencies, compliance messaging, and geo targeted restrictions, while maintaining brand consistency. Predefined layouts for landing pages and promotions streamline updates, and automated features such as slider expirations ensure content remains timely.
In practice, this means operators can respond quickly to player trends, seasonal events, and competitor moves, while keeping every market compliant and every site on brand.
Expectations at SBC Summit Lisbon
- As sponsors of the event, what does iGP expect from its participation in the summit, and what new features will attendees expect when they visit booth A420?
We will engage directly with operators and partners, understand their priorities, and showcase how we can support them.
Visitors will see the iGaming Platform, iGaming Deck with over 10,000 games, our Turnkey Solution for fast to launch brands, our Crypto suite, and our Retail solution for omnichannel engagement.
We are also unveiling iGaming Lottery, a secondary lottery and raffle solution with more than 70 global draws, raffles, instant wins, and crypto enabled play. New Casino Builder templates will also be on display.
What excites me most is the dialogue that events like this create, helping us refine our vision in line with operator needs.
