At iGP, collaboration is key to driving innovation and delivering the best experiences for our clients and their players. In this edition of Meet the Partner, we’re spotlighting GamePark, a dynamic new AI-driven platform transforming how operators approach player engagement and retention. We sat down with Daniel Dwek, GamePark’s VP of Product, to find out more about the company, their approach to AI, and how their cutting-edge technology is reshaping the iGaming landscape.
1. Firstly, you’re VP of Product at GamePark. Please give us a little background about yourself.
I came to GamePark with over a decade of experience in the gaming industry. I’ve held multiple leadership roles in iGaming, social casino, and casual gaming at companies such as Playtika, Playstudios and most recently 888 Holdings and William Hill. Each of these companies has played a role in shaping my deep understanding of player desires and needs, market trends, player engagement, user retention and product innovation – all of which I now channel into creating data-driven AI-based solutions at GamePark.
2. So you’ve just launched GamePark – What is it?
GamePark is an AI-driven platform designed to reshape the iGaming experience. Nowadays, everything is done manually: segmentation, bonus offerings, game recommendations, communications, timing, A/B testing, etc. Our vision is an automated playground where data-driven models manage every aspect, continuously testing and optimizing with minimal human involvement. Our solution empowers operators by dynamically personalizing game lobbies and communication channels based on real-time data. Our models cover player preferences, trending games, demographics and more, thereby boosting both engagement and revenue. And there’s much more to come.
3. The website says that ‘GamePark helps boost iGaming revenue and engagement with AI-personalization’. How important is AI in improving customer acquisition and retention in the iGaming industry?
In the traditional iGaming industry, building each campaign requires careful consideration of several factors: Who is the target audience? What motivates the player at this point? What should I offer? How much should I offer? When is the optimal time to send it? Which communication channels are the most effective?
AI is critical in today’s iGaming landscape. By leveraging advanced data analysis, AI enables operators to offer tailored gaming experiences that resonate with individual players. This personalization not only improves customer acquisition by attracting new players with relevant offerings but also enhances retention by keeping existing players engaged through continuously optimized, targeted content. You can even tempt lapsed players back with targeted messaging. Additionally, utilizing AI significantly reduces costs and accelerates delivery times.
4. Many companies use AI, but does GamePark use AI differently? How does it contribute to the product?
At GamePark, our AI isn’t just a static tool, it’s a continuously evolving engine that adapts in real time. We also consider your commercial costs and game RTP (Return to Player) rates to optimize your bottom-line profits. By integrating robust data analysis and A/B testing, our AI fine-tunes game recommendations and communication strategies based on what works best for each operator. This dynamic approach ensures that our solution remains aligned with both player behavior and key commercial objectives, setting us apart from more conventional AI implementations.
5. A/B Testing and Data Analysis are key features of the GamePark product. How does this work?
Our platform enables operators to develop data-driven strategies by conducting A/B tests on various game recommendation engines and communication channels. It allows operators to tweak the AI recommendations: pin games, exclude games, or boost specific game providers.
By continuously analyzing performance data from these tests, we provide actionable insights that help refine and optimize the recommendations. This creates a feedback loop where the AI learns and evolves, ensuring that the personalized experiences remain both engaging for players and effective in driving key business outcomes. Additionally, we provide precise insights into the revenue that GamePark generates for your business.
6. What sort of parameters can operators set for the recommender engine? Can they filter based on costs and KPIs?
Yes, our system is highly customizable. Operators can monitor various KPIs including transactional metrics such as bets, turnover, and revenue as well as engagement metrics like views, clicks, and session time.
Additionally, our recommendations consider commercial costs and game RTP to help operators optimize profitability. We strive to align our services with our customers’ targets and goals.
7. What are the key benefits of GamePark to iGaming operators?
GamePark enhances player engagement, boosts revenue, and improves customer retention by delivering personalized data-driven gaming experiences. GamePark optimizes game lobbies and marketing efforts ensuring that players encounter the most relevant content, which ultimately leads to better commercial outcomes. It’s a win-win situation: your players are more satisfied and your bottom line grows.
8. In which territories does GamePark operate?
GamePark can operate in any market. Our platform is built to meet the unique trends and regulatory requirements of various regions worldwide.
9. What’s next for GamePark?
We’re committed to continuous innovation. We aim to make our customers’ lives easier, increasing their revenue while making their players happy. We envision a world with minimal human involvement in campaign creation, allowing teams to focus more on monitoring, analyzing progress, and optimization, intervening only when necessary.
Our roadmap includes further enhancement of our AI algorithms, development of new predictive models, and introduction of features to drive greater automation and personalization.
Simultaneously, we’re focused on expanding our global presence and forging deeper partnerships with leading iGaming operators.
10. In a sentence, why should clients check out GamePark?
If you believe that AI, big data, prediction models, personalization and automation are the future of any business for driving engagement, retention and revenue – you belong with us.
GamePark’s data-driven, AI-powered platform represents a bold step forward in how operators can engage, retain, and grow their player base—while maximizing revenue potential. Their commitment to continuous innovation aligns perfectly with iGP’s mission to empower operators worldwide. For more on how GamePark can enhance your business, reach out to the iGP team today.
