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Omnichannel technology, crypto solutions, and local strategy

1. What are iGP’s current priorities or main objectives for the second half of 2025, particularly in relation to emerging markets like LatAm?

We’ve been fundamentally upgrading the architecture of our core systems to support more scale, more speed, and ultimately more adaptability. This is a critical replatforming step that sets the foundation for everything else we’re delivering in 2025 and beyond.

Regarding LatAm, it’s a region with massive potential, but one that also demands precision. A one-size-fits-all model will not work there. That’s why we’ve spent significant time on the ground meeting operators and learning firsthand how players engage with both digital and retail environments.

This research has directly informed how we’ve designed our omnichannel solutions, which we launched earlier this year. Retail still holds cultural weight across many LatAm markets, so our goal is to continue to enhance, digitise it, to mirror what players love about the shop experience while layering in all the benefits of online: instant data, promotions, and customisation.

Another key focus is crypto. It’s gaining traction across the region. Our multi-wallet infrastructure is built to support both fiat and crypto, allowing operators to serve both traditional and emerging player segments with minimal friction.

Our roadmap for H2 is built around fast, controlled deployment. Operators want to launch quickly, yes but they also want infrastructure they can trust, tools that can scale, and content that converts. That’s where our templates, Bonus Shop, and crypto-ready multi-wallet all come into play, designed to deliver powerful gaming experiences shaped by real regional insight and grounded in what players actually want.

2. How does iGP position itself differently in such a competitive platform provider landscape?

Every feature we release, every UX decision we make, starts with real conversations with operators and observations of how players behave. We ask what the market wants and dig deep to understand what actually moves performance.

What that leads to is a platform that’s not just feature-rich, but coherent, complete, and aligned with real operator goals. Our ready-to-use templates and casino builders are great examples. They’re designed with conversion at their core: fast-loading, responsive, and optimised to drive acquisition and retention, not just visual appeal. And for operators looking to go beyond out-of-the-box, we offer full flexibility to shape bespoke front-end experiences that align with their brand, their market, and their long-term vision.

Our aggregator, iGaming Deck, isn’t just a library of games. It’s a near real-time, multi-brand back office that gives operators control over campaigns, performance data, and embedded promotional tools without needing to rely on external systems.

Most importantly, we don’t launch anything until it’s bulletproof. That’s our standard. We iterate, test in live environments, gather feedback, and refine until we’re confident it will perform. That’s why our uptime is 99.98%. We believe quality builds trust, and trust is our most scalable asset.

3. Are there any product innovations or platform updates recently launched or coming soon that you’d like to highlight?

We’ve been developing across several areas, particularly where we see recurring friction or opportunity in how operators manage their operations day to day. On the front end, we’ve expanded our template suite to support a wider range of player profiles and market contexts. These templates are fast to deploy but leave plenty of room for personalisation and iteration.

El Crypto, for example, is tailored for crypto-first audiences. It’s clean, focused on wallet interactions, and built for speed. Cryptonite is more geared toward experienced, high-value players who expect a clear, uninterrupted experience. Tropicana is designed for operators in sports-first markets, with a lighter and more casual interface, and Luminova gives us a mobile-first option optimised for emerging devices and audiences.

We’ve also continued to improve the iGD dashboard and back office, especially in areas like campaign control, segmentation, and promotional tools.

Our fortune wheel builder Twist of Luck is a key part of how many of our partners are building engagement campaigns It’s straightforward to implement, and we’re always looking to expand it with new formats.

Alongside that, iGD Jackpot is a flexible layer that operators are using in different ways, whether tied to new player flows or as part of progressive reward journeys. We’re focused on making these tools simple and flexible to manage and drive impact.

And yes, something new is coming. It’s one of the most ambitious things we’ve done in the player engagement space. You’ll be seeing it very soon.

4. What are your expectations or plans for SBC Lisbon? Will you be showcasing anything specific at the event?

What we’re most excited about at SBC Lisbon is something we can’t fully reveal just yet but it will be the highlight. We’ve been working on that. It pushes the boundaries of how operators engage and reward players. We will have an on-stand game dedicated to that.

Alongside that, we’ll be showcasing our full platform and aggregator ecosystem. iGaming Deck has matured into a robust tool for multi-brand operations, and we’ve continued to evolve the promotional layer with features like free bet engines, dynamic jackpots, and flexible campaign scheduling. All embedded and manageable from a single back office.

Crypto will also be a big focus. We now offer a multi-wallet experience that allows seamless transitions between fiat and crypto, integrated across both our templated front ends and custom environments.

And that aligns closely with our retail offering, which gives operators a way to connect the in-shop and online experience, something particularly relevant for markets like LatAm.

So the stand will be busy not just with demos but with conversations. We’re always building, always refining.

5. How do you see the evolution of the LatAm iGaming ecosystem, and what role does iGP aim to play in that growth?

LatAm is moving fast, in terms of player volume, regulatory evolution, and content demand. But what makes it exciting is how diverse it is. You cannot build for ‘LatAm’ as a single market. Each country has its own player expectations, legal structure, and infrastructure gaps. That is why we have built our strategy around flexibility and localisation.

What we are seeing now is a transition from a fragmented, exploratory environment to one that is becoming more structured and competitive. Several jurisdictions are putting clear regulatory frameworks in place. Operators are maturing. Players are demanding better experiences, not just in terms of content variety but also in how platforms behave across mobile, desktop, and increasingly in the crypto space. There is a clear appetite for locally relevant games, intuitive payment options, and faster onboarding. These shifts are creating a more sophisticated and competitive ecosystem that rewards operators who can execute well across multiple fronts.

Our role is to take the complexity out of that for operators. We do the heavy lifting, whether that is integrating new regional game studios, deploying our crypto multi-wallet for mobile-first players, or adapting our aggregator’s back end to reflect how operators want to run campaigns locally.

And as we mentioned, we are also very focused on bridging online and offline experiences. That is where our retail offering comes in. It is built to replicate the tactile, community-driven feel of betting shops while layering in the convenience of digital tools. Players still want to feel the paper in their hands. They still want that moment of collecting winnings in person. We respect that, and we design for it.

Longer term, we see ourselves not just as a tech provider, but as an infrastructure partner for ambitious operators in LatAm. We bring the platform, the solutions, the tools, the localisation, and the support. And then we stay close, iterating, listening, and helping them scale.

https://g-mnews.com/en/dirk-camilleri-igp-omnichannel-technology-crypto-solutions-and-local-strategy/

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