Partnership gives iGP platform operators the intelligence, speed, and autonomy to activate player data, drive higher lifetime value, and operate with the full power of Positionless Marketing
14th April 2026: iGP, the fast-growing full-service B2B iGaming solutions provider, has partnered with Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, to significantly strengthen CRM marketing and lifecycle engagement capabilities available to operators on the iconic iGP Platform.
As acquisition costs rise and competition for player attention intensifies, operators are under growing pressure to activate their player data to deliver personalised engagement across the entire player journey.
Optimove is recognised for its CRM marketing, AI decisioning, personalisation, and gamification capabilities built specifically for iGaming and sports betting. It unifies player data into a single view, enabling operators to orchestrate highly personalised campaigns across every channel.
With the partnership, operators using iGP Platform can seamlessly connect real-time player data with Optimove’s powerful segmentation, analytics, and marketing automation tools. This allows operators to trigger smarter campaigns, personalise player experiences, and maximise player value with far greater precision.
Jovana Popovic Canaki, CEO at iGP, said: “Our transformation into a pure B2B technology provider has been about building the strongest possible platform for operators. Partnering with Optimove strengthens that foundation by bringing advanced CRM marketing capabilities directly into iGP. Together we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth.”
Adi Dagan, Senior Director of Partnerships at Optimove, added: “iGP has built a future-forward platform that gives the iGaming industry exactly what it needs for sustained global growth. We are excited to partner with them to take that further, giving operators the intelligence, speed, and autonomy to activate their player data and drive higher player lifetime value. This partnership empowers operators using iGP solutions with Positionless Marketing, delivering deeper insights into their players, the ability to create personalized assets, and the independence to engage and grow in an increasingly competitive landscape.”
About iGP
iGP was founded in 2016 to build the platform and technology solutions the iGaming industry needed for sustained global growth. What began as a project to serve a core group of operators has grown into a strong, passionate team of iGPeople, united by a commitment to innovation, collaboration, and empowering operator success.
Our solutions, including GLI-19 certified platform, aggregator, crypto, turnkey, retail and more, deliver the flexibility and reliability operators need to excel in an ever-evolving market. Through cutting-edge products and a seamless partner journey, we provide the tools and support that enable our partners to succeed.
About Optimove
Optimove is the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership.
By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard.Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
