iGP, the full-service iGaming technology and solutions provider, has taken another bold step in its evolution with the launch of iGaming Lottery, a digital secondary lottery and raffle solution that expands the company’s reach into one of gaming’s most proven and high-engagement verticals.
Dirk Camilleri, Chief Product Officer, reveals how iGaming Lottery embodies iGP’s vision of fast-to-market, in-house innovation – and why the company’s connected ecosystem is built to power the next phase of iGaming growth.
iGaming Lottery introduces more than 70 global draw-based games with fully insured payouts up to €100m per claim and crypto-enabled play, giving operators the ability to offer bets on the world’s most recognised lotteries – without the need to purchase official tickets. Players can participate in draws such as Powerball, EuroMillions, Mega Millions, SuperEnalotto, El Gordo, and more, all through a seamless digital experience.
The launch marks the second major product introduction within two years, following iGaming Deck, and represents a significant milestone in iGP’s transformation into a full-suite technology partner.
“This is a key milestone in iGP’s journey,” says Dirk Camilleri, Chief Product Officer at iGP. “Lottery expands our portfolio and reinforces the quality of building in-house products by moving into new verticals – and we’re looking into others in the very near future.”
Plug-and-Play
iGaming Lottery has been built to make adoption as effortless as possible for operators. Through a single integration, brands can go live in as little as four to six weeks – either as a standalone product or as part of iGP’s connected ecosystem, which includes iGaming Platform and iGaming Deck.
“We’ve built a product which is plug and play,” Camilleri explains. “Through one integration operators can run this pretty much from day one both as standalone and as part of our existing suite of products. Our point of differentiation is speed to market and faster ROI for operators.”
With branded jackpot widgets, gamified campaign templates, countdown timers, group play functionality, and CRM-ready automation flows, iGaming Lottery is designed to fit seamlessly into casino and sportsbook environments, boosting retention and cross-sell opportunities.
Behind the scenes, iGaming Lottery runs on cloud-based infrastructure built for high scalability and availability. The architecture ensures smooth operation across markets, whether online or retail – an important step in making the product future-proof for omnichannel use.
“We’re running a cloud-based infrastructure which is highly scalable with high availability in mind irrespective of the jurisdiction or market where you’re trying to access this content,” Camilleri says. “Whether it’s online or retail, we’ve built an omnichannel experience. This allows the operator to quickly adopt and scale as we both grow together. There is no technical depth. It’s a clean, cold base with speed and execution in mind.”
While iGaming Lottery’s initial focus is online, retail readiness is already in motion. “We’re currently in the beta phase of making it retail-ready so it is part of our plans. However, the initial focus is online,” Camilleri adds.
Building on Deck
Much like iGaming Deck, iGP’s aggregation solution launched in 2023, iGaming Lottery reflects lessons learned from building modular, easy-to-integrate products.
“The ease of integration and speed,” Camilleri notes. “We know that resources are limited so we’ve built iGaming Lottery with that in mind. It’s a straightforward API integration which has enabled several clients to complete in a matter of days. The offering is available in the already existing API so there’s no need for additional work to take this product. Another ‘lesson’ or improvement has been the unification and promotion of our other suite of products with the launch of iGaming Lottery.”
That suite now includes iGaming Platform, iGaming Deck, and iGaming Lottery – a trio forming an increasingly interconnected ecosystem designed to power operator success from infrastructure and content to engagement and growth.
“The short answer is both,” Camilleri says when asked how iGaming Lottery leverages iGaming Deck and iGaming Platform. “We want to provide a suite of products where customers can cherry-pick what they like. We’re positioning ourselves as a one-stop shop whereby if you’re looking for a full-fledged solution, we can provide all the products and services that you need but we also offer them as standalone services if you’ve already got an existing offering.”
Operators using multiple iGP products can manage them all through a single back office – a major quality-of-life improvement for teams tired of juggling multiple systems and dashboards.
“Apart from building with the intention of being a one-stop shop, the underlying concept is the same that we’re applying on the back-office element,” Camilleri explains. “We know how cumbersome it can be for operators to be juggling multiple systems and processes. This is all seamlessly integrated into one back office which allows them to manage all their content and all our products. There isn’t a steep learning curve to understanding the system as it’s all centralised.”
A Rewarding Future
With the launch of iGaming Lottery, iGP has taken a major step toward redefining its role in the B2B iGaming landscape. And according to Camilleri, this is just the beginning.
“iGaming Lottery has taken significant effort to develop and release this year,” Camilleri reflects. “We have more in the pipeline that we can’t share just yet, but our goal is always the same and that is to create products and solutions that truly add value. Without revealing too much, we’re looking at expanding into the rewards side of the ecosystem.”
