By Dirk Camilleri, Chief Product Officer, iGP
Very few games match the feeling of a jackpot. The numbers align, the screen flashes, and life changes instantly. That thrill is universal. But in Latin America, while players dream of jackpots, operators are the ones missing out on the big prize.
Across the region, lottery is still a paper-first experience. Tickets bought in person, draws shown on television, payouts handled in cash. It is familiar and deeply cultural, but it has barely changed in decades. Meanwhile, sportsbooks and online casinos have embraced streaming, instant payments, and gamified engagement.
Lottery has not kept up and that gap has left operators overlooking one of their most powerful tools to acquire new players, retain them through regular draws, convert them into other verticals, and generate steady revenue.
This potential can be realised if lottery evolves to match today’s digital-first market, and that’s the jackpot.
The player’s reality
Players across Latin America know that jackpots do not stop at national borders. They see headlines about Powerball in the United States, EuroMillions in Europe, and El Gordo in Spain. They follow the growing hype on social media and in WhatsApp groups, yet many remain restricted to a single local draw.
This lack of access creates frustration, especially among younger, mobile-first audiences who are accustomed to choice and variety in every other part of their digital lives. Players will look elsewhere. For operators, that means not only lost engagement but lost revenue to competitors who are quicker to deliver what players already expect.
The solution hiding in plain sight
Legacy frameworks have kept lottery tied to retail outlets. That model has worked for decades, but it is out of step with today’s gaming environment. When jackpots are capped, when access is restricted, and when draws feel outdated, operators are left watching as other verticals capture the digital-first audience.
Secondary lotteries and digital raffles flip this script. Instead of selling official tickets, players bet on the outcomes of the world’s most recognised draws, including Powerball, EuroMillions, and El Gordo, with every prize insured. Players get instant access to jackpots without borders, whereas operators get a new vertical that requires little infrastructure but delivers enormous engagement.
What makes this model even more powerful in LATAM is the payment layer. Mobile wallets already dominate the region, and crypto adoption is surging. A lottery product that accepts both fiat and digital assets can reach players excluded from traditional banking and connect diaspora communities eager to participate in draws back home.
That is expansion.
Turning lottery into a growth engine
This is why we, at iGP, created iGaming Lottery: a fully digital secondary lottery and raffle platform that integrates directly with casino and sportsbook while enabling crypto-ready play. The goal is not just to add another vertical, but to give operators a growth engine that works across acquisition, retention, and engagement.
Lottery has universal appeal and low entry costs, making it one of the most effective ways to acquire new players. For operators, that means sign-ups at minimal cost with something players already know and trust. It also serves as a reactivation tool, with lottery entries used as incentives to bring dormant accounts back into the ecosystem.
Because global draws and raffles run on a weekly cycle, players keep returning to check outcomes, and every one of those visits is an opportunity to encourage further play. With over 70 global lotteries, branded raffles, and insured payouts of up to €100M, operators can offer the kind of jackpots that generate excitement while keeping risk covered.
Lottery also acts as a bridge. A player drawn in by EuroMillions or El Gordo can be seamlessly introduced to sportsbook or casino. With crypto-enabled play expanding reach even further, iGaming Lottery becomes the link that drives deposits and engagement across all verticals.
Win the jackpot now
Latin America’s appetite for jackpots has never been in doubt. The culture celebrates them, the technology to deliver them is already here, and players are ready for more.
What is missing is decisive action from operators. The region has the chance to redefine lottery as digital, transparent, global, and crypto-ready, not just a legacy product but a central pillar of modern iGaming.
Winning the lottery jackpot in LATAM will not come down to luck, but who acts first.
The real prize lies in transforming one of the region’s most traditional games into its most powerful engine for growth, engagement, and cross-sell. The operators who seize that opportunity now will be the ones holding the winning ticket.
Link: https://g-mnews.com/en/winning-the-lottery-jackpot-with-igaming-lottery/
